Pentad Retail/Hospitality

Tenant Representation

Pentad is proud to be of service to Utah’s top retailers. We offer a comprehensive package of first-class tenant representation services, and further our client relationships with the highest level of customer care.

Our tenant representation services include a complete evaluation of our client’s existing store base, and those of its competition. We then identify markets and specific sites to expand the client’s business. Because we continuously canvas our market to maintain current information about every existing and proposed retail availability, our clients have access to the best the market has to offer. We monitor every aspect of the retail commercial real estate industry, including available space, market rental rates, retailer sales volumes, tenant allowances, and trends within and between trade areas.

In addition, Pentad is the only Utah commercial real estate broker chosen to join the prestigious ChainLinks association. Through ChainLinks, a national network of independent real estate companies in every major market in the U.S., Pentad can help clients grow beyond the Utah market. And because ChainLinks members must meet with strict criteria, it gives clients instant access to the top brokers across the nation.


Property Representation

Pentad provides developers and property owners with unsurpassed leasing services, and also assists retailers with the disposition of excess commercial real estate properties.

Pentad’s experienced leasing agents provide landlords a multitude of services, including the following:

  • Provide a thorough analysis of the subject property’s trade area to create a strategy to reposition, stabilize, or upgrade the commercial real estate asset.
  • Identify vulnerabilities as well as opportunities, and offer solutions for expansion, downsizing and/or replacement of unprofitable tenants.
  • Identify retailers seeking market entry and/or relocation within the trade area, and actively market the property to those retailers.
  • Prepare a first-class brochure to market commercial real estate to prospective retailers, including a site plan, aerial photograph, project rendering, demographic analysis, and an area map.
  • Assist ownership in all aspects of lease negotiations.

Hotels and Hospitality

Pentad Retail/Hospitality is the first hotel brokerage and consulting firm based in Salt Lake City servicing the Intermountain West. Started as a division within Pentad known as the Barker Shields Hospitality Group, the founders of our hospitality division, Paul Barker and Greg Shields, bring decades of experience in virtually all disciplines of hotel real estate.

When you engage Pentad Retail/Hospitality, you hire career hospitality industry professionals with integrity and credible industry relationships that create value for their clients. Barker Shields Hospitality Group brings to a project a clear understanding of hotel operations and a keen awareness of market participants.

GIS & Mapping Services

Information is the key to any retail marketing decision — and it is our specialty at Pentad. Our cutting-edge GIS (Geographic Information Systems) services create customized demographic information for our clients. What is the population and income in your store area? Want to know customer traffic volume on this property before you buy? Where are your competitors located, and where are there holes in the market?

Our GIS data paints a picture of the client’s retail strategy, complete with detailed information, maps, and aerial photographs. Clients can match their store criteria with the locations that have the demographic profile and traffic volume that maximizes sales volumes, while shopping center owners can design a tenant mix that capitalizes on the strengths of their location-all of which gives our customers an immense advantage.

Property/Asset Management

Commercial real estate owners depend on Pentad’s management services to perform the day-to-day functions to successfully manage retail properties, such as property rent management and collection, common area maintenance, bill payment, bookkeeping, and many more.

Pentad takes the hassle out of being a property owner by satisfying the client’s leasing and management needs under one house. We maximize the value of your property with our expertise in tenant qualifying and property rent management, and ensure its future value by keeping the properties clean, modern, and presentable.

Investment Property Sales

Looking to sell a property? Pentad provides top-notch marketing services to commercial and private property investors looking to sell assets. From single-tenant buildings to strip shopping centers, Pentad’s team of professionals aggressively market the property to create the greatest value in the shortest period of time.

If you’re in the market to purchase property, Pentad can help. Whether it is a 1031 exchange or assembling land for a new development, Pentad’s agents have the negotiating skills and the connections to find the right commercial or private property at the best possible price.